Soulful Product Design + Development

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WHO WE ARE

We’re a boutique product design studio in San Clemente California.

We create products and experiences that are innately useful, emotionally relevant and intensely personal to the individuals that use them. Our eclectic team consists of industrial designers, interaction designers, brand gurus, inventors, engineers, and one chocolatier. From organization-wide design language initiatives to next-generation multi-touch interfaces, our team’s breadth of experience helps bring perspective and flavor to any project.

WHAT DRIVES US

soulcake-fancy

THE STUDIO

Property

85 Design & Utility Patent Cubes

Sketchbooks

48 Overflowing Sketchbooks

Insulation

26 Acoustic Foam Insulators

Lighting

10 Utilitech Pro LED Lightbulbs

Seating

9 Custom Built Propeller Desks

Sound

2 VOX Berkeley II solid state amplifiers

Natural
User
Interfaces
Slick
Mobile
Apps
Game-changing
Sporting Goods
Sweet
Consumer
Electronics
Epic
Brand
Design
Urban
Transportation
Delightful
Storyboards
James
Bond
Briefcases
Research
+
Vision
Premium
Web
Experiences

WHAT WE DO

Products

IP  /  Product Development  /  Product Design  /  Industrial Design  /  Design Language  /  Packaging  /  Graphics more

Interactive

Research  /  Vision  /  Storytelling  /  User Experience  /  NUI  /  Interaction Design  /  Visual Language  /  Usability  /  Prototyping more

Brands

Brand Strategy  /  Naming  /  Identity Systems  /  Creative Direction  /  Graphic Design  /  Motion Graphics more

FEATURED WORK

Influence Brand Identity
Cobra Puma Golf Award-winning Golf Club Design
Detroit Auto Show Microsoft Kinect Installation
Altec Lansing Speaker Dock Design
Rockwell Watches Concept Product Line
The Geekie Awards Award, Identity, Show Package

CLIENT LOVE

They have a unique perspective on design, marketing, branding, and the creative process that continues to open our eyes and improve the work that we do.

Tom Preece, VP of Research and Development, Cobra Puma Golf

Soulcake helped us define our brand in the crowded social media space through the design of a compelling mobile experience that fit our goals and target demographic perfectly.

Jason Pyle, CEO, Fabric Media

I have worked with many designers in the past and have found Soulcake to be top tier. They deliver brilliant creativity time and again.

Kent Wuthrich, EVP of Marketing, ZAGG

Each and every project we’ve worked on together has been executed flawlessly. Soulcake’s ability to adapt to any certain process, whether it’s in building a web or mobile experience with us, has made our relationship very valuable.

Ben Lee, Managing Partner, Neon Roots

They’re very responsive, work well with ambiguity, and simply solve our problems. They work extremely well with internal engineering and design teams.

Glenn Oross, Design Director, Altec Lansing

Soulcake brings fresh, innovative vision every time… the concept, development and technical levels are completely bridged here.

Guille Teixeira, Manager of Store Design, AT&T Wireless

Soulcake is an invaluable partner when we need to scale our core team for projects. They were able to step in and work with us as colleagues opposed to secluded vendors.

Tracy Cogswell, Director of Interactive, EWI Worldwide

OUR PEOPLE

Dane Storrusten

Founder, Managing Partner

+ User Experience
+ Brand Identity
+ Motion Graphics

David Morelock

Founder, Managing Partner

+ Strategy
+ Innovation
+ Industrial Design

Jaewoo Kim

User Experience Designer

+ Product Design
+ Storytelling
+ Technology

Geoff Ledford

Product Designer

+ User Experience
+ Brand Strategy
+ Written Communication

Carson Artz

Interaction Designer

+ Research
+ Interaction Design
+ Invention

Gaston Gardeazabal

Industrial Designer

+ Transportation Design
+ Fabrication

Natalie Morelock

Business Management

+ Operations
+ Finance Management
+ Chocolatier

Interested in working for Soulcake?

We’re always looking for incredible designers to join our team.

VIEW OPEN POSITIONS

CONTACT US

If you have a project you would like to discuss, get in touch with us.

We are an inviting, approachable studio. Please feel free to reach out by phone to speak directly to the partners, or send us an email here and we’ll follow up within 24 hours.

Soulcake Studio
1520 North El Camino Real Suite 1
San Clemente, CA 92672

(206) 755-8599
design@soulcakecreative.com

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