Augmented Reality Music Packaging
Designed by Rethink in Canada.
“This interactive CD package was designed for Jive Talk’s latest album ’123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes.
Fold the CD case to form the stage and scan the AR code to start the band’s “live” animated performance. Watch the animated Jive Talk members perform their title track, “123 Jump!”.
On one of the inner panels, you can hold up the booklet's QR code to your webcam and a cartoon version of the band comes alive right before your eyes. Also, on the full fold out portion of the booklet where the band members faces are, you can place your smartphones over the QR codes and watch them actually sing the song in realtime!