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	<title>Soulcake Creative</title>
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	<link>http://www.soulcakecreative.com</link>
	<description>Product Design, Industrial Design, User Experience, Brand Strategy</description>
	<lastBuildDate>Fri, 17 Feb 2012 07:41:25 +0000</lastBuildDate>
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		<title>Why They Invented Nitromethane</title>
		<link>http://www.soulcakecreative.com/2012/02/17/two-words-top-fuel/</link>
		<comments>http://www.soulcakecreative.com/2012/02/17/two-words-top-fuel/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 07:19:02 +0000</pubDate>
		<dc:creator>soulcake</dc:creator>
				<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.soulcakecreative.com/?p=802</guid>
		<description><![CDATA[Ever heard of a man-made machine that roars like thunder down a 1/4 mile track in under 4 seconds from a dead stop at, oh I don't know, 320 mph as a result 8,000+ horsepower? You're not in the mood? Well you GET in the mood.]]></description>
			<content:encoded><![CDATA[<p>Recently, the members of Soulcake partook in another valuable offsite excursion for one of our annual, mandatory company educational courses, "Lidflip 101". Yup, the boys headed out to the good ole' Pomona Autoclub Raceway drag strip to witness a legacy racing event, the NHRA Winternationals 2012.</p>
<p><img title="Spencer Massey" src="http://www.nhra.com/UserFiles/image/2012/Events/01_PC1/sun22.jpg" alt="" width="512" height="153" /></p>
<p>There comes a time in every designers life, we he/she must witness the full force and capacity of human engineering. We thought Top Fuel Funny Cars and Dragsters would be a great place to start. There were some minor expectations in place, such as loud noisy cars going down a straight 1/4 mile track in a matter of seconds. Yeah, it was design research(and a huge turn on).</p>
<p><img class="alignnone" title="John Force" src="http://www.nhra.com/UserFiles/image/2012/Events/01_PC1/sun23.jpg" alt="" width="512" height="200" /></p>
<p>What we didn't expect is JUST how exciting and invigorating it was to watch the laws of physics buckle in front of our eyes as 2 of these monsters explode off the start line. Talk about rattling bones, blurred vision and heart palpitations. We could imagine a better way to hit the 'reset' button on our tortured brains. We highly recommend this event to anyone looking for a good ole time.</p>
<p><img class="alignnone" title="Al-Anabi" src="http://www.nhra.com/UserFiles/image/2012/Events/01_PC1/sun10.jpg" alt="" width="512" height="301" /></p>
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		<title>Two Years of Award-Winning Design for Cobra-Puma</title>
		<link>http://www.soulcakecreative.com/2012/02/01/award-winning-design-for-cobra-puma-two-years-in-a-row/</link>
		<comments>http://www.soulcakecreative.com/2012/02/01/award-winning-design-for-cobra-puma-two-years-in-a-row/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 04:12:16 +0000</pubDate>
		<dc:creator>soulcake</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[AMP Driver]]></category>
		<category><![CDATA[AMP Iron]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Cobra]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[product design]]></category>

		<guid isPermaLink="false">http://www.soulcakecreative.com/?p=771</guid>
		<description><![CDATA[Soulcake teamed up with the saucy fella's at Cobra-Puma Golf to design a tasty new line of clubs. To our delight, they won a few gold medals. We’re blushing.]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p>Winning a Golf Digest Gold Award is just about the best thing that could happen to a piece of golf equipment.  For two years in a row, we’ve partnered with one of the most badass golf companies around—Cobra-Puma—to craft beautiful and technologically advanced gear, including the 2012 Cobra AMP Driver and Cobra AMP Iron. Both brought home the gold, topped GD’s annual hot lists and put Cobra back into the spotlight as an industry leader.</p>
<p><a href="http://www.soulcakecreative.com/2012/02/01/award-winning-design-for-cobra-puma-two-years-in-a-row/cobra-award-iron/" rel="attachment wp-att-774"><img class="aligncenter size-full wp-image-774" title="cobra-award-iron" src="http://www.soulcakecreative.com/wp-content/uploads/cobra-award-iron.png" alt="" width="524" height="363" /></a></p>
<p><a href="http://hotlist.golfdigest.com/detail-exec/brand/2678/product_type/205/model/48180/b/Cobra/p/Iron%20set/m/AMP">Read Cobra AMP Iron review on Golf Digest</a></p>
<blockquote><p><em>I’m amped! These irons are unlike any I’ve hit. I’m shocked at how well the ball comes off the face... the clubface is explosive, and I was able to control the distance. </em></p></blockquote>
<p><a href="http://www.soulcakecreative.com/2012/02/01/award-winning-design-for-cobra-puma-two-years-in-a-row/cobra-award-driver/" rel="attachment wp-att-775"><img class="aligncenter size-full wp-image-775" title="cobra-award-driver" src="http://www.soulcakecreative.com/wp-content/uploads/cobra-award-driver.png" alt="" width="524" height="363" /></a></p>
<p><a href="http://www.golfdigest.com/golf-equipment/2012-02/hot-list-drivers#slide=3">Read the full Cobra AMP Driver review on Golf Digest</a></p>
<blockquote><p><em>Very easy to swing—almost self-correcting, like it had a gyroscope in it... it has a nice pop at impact.</em></p></blockquote>
<p>Last year, Cobra won Golf Digest’s <a href="http://hotlist.golfdigest.com/search/search.php?page=1&amp;keywords=All&amp;refine=y&amp;Producttype=Iron+set&amp;Yearinhotlist=2011">2011 Gold Award</a> for the S3 Iron. We are on a roll!</p>
<p><strong><a href="http://www.soulcakecreative.com/gallery/cobra-puma-golf-clubs/">View Cobra-Puma in our portfolio.</a></strong></p>
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		<title>Helping Make Golf the Hottest Sport on Earth</title>
		<link>http://www.soulcakecreative.com/2012/02/01/helping-make-golf-the-hottest-sport-on-earth/</link>
		<comments>http://www.soulcakecreative.com/2012/02/01/helping-make-golf-the-hottest-sport-on-earth/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 03:49:17 +0000</pubDate>
		<dc:creator>soulcake</dc:creator>
				<category><![CDATA[Product Launch]]></category>
		<category><![CDATA[AMP Driver]]></category>
		<category><![CDATA[AMP Iron]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Cobra]]></category>
		<category><![CDATA[Golf]]></category>
		<category><![CDATA[Golf Digest]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[product design]]></category>
		<category><![CDATA[Puma]]></category>

		<guid isPermaLink="false">http://www.soulcakecreative.com/?p=755</guid>
		<description><![CDATA[We’re artisans at Soulcake, and we love nothing more than designing hot products for cool clients. Cobra-Puma’s line of golf clubs are some of the most delicious weapons we’ve had the pleasure of sculpting.]]></description>
			<content:encoded><![CDATA[<p>2012 was an enormously successful year for Cobra-Puma Golf. To the Soulcake boys, it was just another day at the office helping a client we love make something awesome.</p>
<p>Innovative product design makes our mouths water, so we held nothing back when it came to engineering Cobra’s new <a href="http://www.cobragolf.com/">AMP line</a>. From industrial design of the AMP Driver and Iron, to defining the brand, name and look of the golf company’s newest toys, we admit we’re in love with the end products. As was Golf Digest, who gave a <a title="Award-Winning Design for Cobra-Puma, Two Years in a Row" href="http://www.soulcakecreative.com/2012/02/01/award-winning-design-for-cobra-puma-two-years-in-a-row/">2012 Gold Medal</a> to both. Sweet!</p>
<p><a href="http://www.soulcakecreative.com/?attachment_id=756" rel="attachment wp-att-756"><img class="size-full wp-image-756 aligncenter" title="cobra-product-amp" src="http://www.soulcakecreative.com/wp-content/uploads/cobra-product-amp.png" alt="" width="524" height="329" /></a></p>
<p>We also got our hands dirty in the design kitchen by contributing to the look of Cobra-Puma Golf’s new <a href="http://www.cobragolf.com/golf-clubs/zl-encore">ZL Encore Driver</a> and Cobra-Puma Gold's <a href="http://www.cobragolf.com/golf-clubs/long-tom-driver">Long Tom Driver</a>. Another sweet pair of products!</p>
<p><a href="http://www.soulcakecreative.com/2012/02/01/helping-make-golf-the-hottest-sport-on-earth/cobra-product-zlencore/" rel="attachment wp-att-758"><img class="aligncenter size-full wp-image-758" title="cobra-product-zlencore" src="http://www.soulcakecreative.com/wp-content/uploads/cobra-product-zlencore.png" alt="" width="524" height="297" /></a></p>
<p><a href="http://www.soulcakecreative.com/2012/02/01/helping-make-golf-the-hottest-sport-on-earth/cobra-product-longtom/" rel="attachment wp-att-759"><img class="aligncenter size-full wp-image-759" title="cobra-product-longtom" src="http://www.soulcakecreative.com/wp-content/uploads/cobra-product-longtom.png" alt="" width="524" height="297" /></a></p>
<p>&nbsp;</p>
<div>
<p><strong><a href="http://www.soulcakecreative.com/gallery/cobra-puma-golf-clubs/">View Cobra-Puma in our portfolio.</a></strong></p>
</div>
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		<title>We are InterKnowlogists.</title>
		<link>http://www.soulcakecreative.com/2011/12/20/we-are-interknowlogists/</link>
		<comments>http://www.soulcakecreative.com/2011/12/20/we-are-interknowlogists/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 00:08:03 +0000</pubDate>
		<dc:creator>soulcake</dc:creator>
				<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.soulcakecreative.com/?p=697</guid>
		<description><![CDATA[InterKnowlogy: Where leaders in the software development world come to play.]]></description>
			<content:encoded><![CDATA[<p>3…2…1… we have lift off! That was the feeling we got when the latest client website—<a href="http://www.interknowlogy.com/" target="_blank">InterKnowlogy.com</a>—was launched into the stratosphere this December. The site not only showcases a fun, wall-style design, but it creates a presence that sends a clear message to InterKnowlogy’s audience.</p>
<p><a href="http://www.soulcakecreative.com/2011/12/20/we-are-interknowlogists/ik_employee/" rel="attachment wp-att-715"><img class="aligncenter size-full wp-image-715" title="IK_employee" src="http://www.soulcakecreative.com/wp-content/uploads/IK_employee.png" alt="" width="524" height="276" /></a></p>
<blockquote><p><em>InterKnowlogist: A smart, passionate leader in the software development world, able to solve complex data problems with grace and efficiency. </em></p></blockquote>
<p>At every touch point, there's a distinct message in true InterKnowlogical fashion whether you're browsing services, projects, or people. A brand we helped finesse. We know the folks at InterKnowlogy, and they are very cool, dedicated, down-to-earth developers. We wanted IK’s clients to get to know them as well by using the site as a vehicle to create a personal connection with everyone on the team.</p>
<p>Bringing out the true essence of a company. It’s what we do best.</p>
<div><em><span style="color: #439cff;"><a href="http://www.soulcakecreative.com/2011/12/20/we-are-interknowlogists/ik_logo/" rel="attachment wp-att-716"><img class="aligncenter size-full wp-image-716" title="IK_logo" src="http://www.soulcakecreative.com/wp-content/uploads/IK_logo.png" alt="" width="524" height="276" /></a><br />
</span></em></div>
<div><strong>Check out the new web site: <a href="www.interknowlogy.com" target="_blank">http://interknowlogy.com</a>.</strong></div>
]]></content:encoded>
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		<title>The New Bunkspeed</title>
		<link>http://www.soulcakecreative.com/2011/11/17/the-new-bunkspeed/</link>
		<comments>http://www.soulcakecreative.com/2011/11/17/the-new-bunkspeed/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 23:30:47 +0000</pubDate>
		<dc:creator>soulcake</dc:creator>
				<category><![CDATA[User Experience]]></category>
		<category><![CDATA[bunkspeed]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">http://www.soulcakecreative.com/?p=639</guid>
		<description><![CDATA[We are product designers at heart, so when we saw a piece of technology that could transform product designs into epic photo-realistic images, we literally started to salivate. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://bunkspeed.com/" target="_blank">Bunkspeed</a> came to us for a website redesign…and the usual happened. We took a look at their incredible product-rending software and said wait a minute, why don’t you guys <em>own </em>this market?</p>
<p>So that’s what we set out to do: To transform Bunkspeed from a third-party rendering software business into a highly-specialized, revolutionary product visualization company capable of generating the highest quality still shots, animations, and simulations in the market. Their easy-to-use software makes automotive designers engineers and architects look <em>so</em> <em>good.</em></p>
<blockquote><p> <em>Our mission is to create digital solutions that communicate the vision, passion, and emotion of design, enabling faster and more insightful decisions. </em><em>~Bunkspeed</em></p></blockquote>
<p>Our client needed a web site that showcased these awesome photo-rendering capabilities. The imagery speaks for itself. When you visit the site, you immediately get a taste of how your product could look in an ultimate up-close-and-personal experience. This site was also designed to become a portal for the design community; a place professionals could share content, 3D models, surface textures, inspiration and other tools with one another.</p>
<p>And yes, we still have a hard time believing those aren’t real high-def photographs!</p>
<p><a href="http://www.soulcakecreative.com/2011/11/17/the-new-bunkspeed/bunkspeed-pic01/" rel="attachment wp-att-642"><img class="aligncenter size-full wp-image-642" title="bunkspeed-pic01" src="http://www.soulcakecreative.com/wp-content/uploads/bunkspeed-pic01.png" alt="" width="525" height="348" /></a></p>
<p><a href="http://www.soulcakecreative.com/2011/11/17/the-new-bunkspeed/bunkspeed-pic02/" rel="attachment wp-att-643"><img class="aligncenter size-full wp-image-643" title="bunkspeed-pic02" src="http://www.soulcakecreative.com/wp-content/uploads/bunkspeed-pic02.png" alt="" width="525" height="353" /></a></p>
<p><strong><a href="http://www.soulcakecreative.com/portfolio-item/bunkspeed-web-experience/" target="_blank">View Bunkspeed in our portfolio</a>.<br />
Check out the new web site: <a href="http://bunkspeed.com" target="_blank">http://bunkspeed.com</a>.</strong></p>
<p>&nbsp;</p>
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		<title>Content is King at Cocodot</title>
		<link>http://www.soulcakecreative.com/2011/11/17/content-is-king-at-cocodot/</link>
		<comments>http://www.soulcakecreative.com/2011/11/17/content-is-king-at-cocodot/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 20:31:09 +0000</pubDate>
		<dc:creator>soulcake</dc:creator>
				<category><![CDATA[User Experience]]></category>
		<category><![CDATA[citrusbyte]]></category>
		<category><![CDATA[cocodot]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[Rethink]]></category>

		<guid isPermaLink="false">http://www.soulcakecreative.com/?p=613</guid>
		<description><![CDATA[We ravamped Cocodot's brand to create a warm and fuzzy user experience. And by "warm and fuzzy" we mean awesome.]]></description>
			<content:encoded><![CDATA[<p>Oftentimes, clients come to us with the need for a “simple” website design refresh. And more often than not, we uncover ways to expand their current brand into an entirely new experience. Thus was the case with <a href="http://cocodot.com/">Cocodot</a>.</p>
<p>Collaborating with a development team from <a href="http://citrusbyte.com/">Citrusbyte</a>, we refreshed Cocodot’s web experience, transforming their current cards and invitations e-commerce site into a fresh, new lifestyle-oriented online magazine. Their content eco-system was rebuilt to allow our client to establish a larger presence and publish rich content for their audience to gawk over.</p>
<p>An audience that included <em>The Hills</em> star <a href="http://www.imdb.com/name/nm1740092/">Lauren Conrad</a>, who praised the site on Twitter saying, “This site is amazing! Love <img src='http://www.soulcakecreative.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  www.cocodot.com.” Thanks Lauren!</p>
<p>Check out the new site: <a href="http://cocodot.com">http://cocodot.com</a>.</p>
<p>It's no coincidence Cocodot's tagline is "a reason to celebrate." We're all doing just that.</p>
<p style="text-align: left;"><a href="http://cocodot.com"><img class="aligncenter size-full wp-image-625" title="cocodot_full" src="http://www.soulcakecreative.com/wp-content/uploads/cocodot_full1.png" alt="" width="525" height="646" /></a></p>
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		<title>Augmented Reality Music Packaging</title>
		<link>http://www.soulcakecreative.com/2011/11/06/augmented-reality-music-packaging/</link>
		<comments>http://www.soulcakecreative.com/2011/11/06/augmented-reality-music-packaging/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 20:10:27 +0000</pubDate>
		<dc:creator>soulcake</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[123 Jump]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[Jive Talk]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[QR code]]></category>
		<category><![CDATA[Rethink]]></category>

		<guid isPermaLink="false">http://www.soulcakecreative.com/?p=570</guid>
		<description><![CDATA[Ever wondered how to creatively combine the tangibility and beauty of physical music packaging with an exciting, powerful digital experience? Check out how Canadian design studio, Rethink, answered this question.]]></description>
			<content:encoded><![CDATA[<p>Designed by <a href="http://www.rethinkcanada.com/" target="_blank">Rethink</a> in Canada.</p>
<p>“This interactive CD package was designed for <a href="http://jivetalk.bandcamp.com/album/123-jump">Jive Talk’s</a> latest album ’123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes.</p>
<p>Fold the CD case to form the stage and scan the AR code to start the band’s “live” animated performance. Watch the animated Jive Talk members perform their title track, “123 Jump!”.</p>
<p>On one of the inner panels, you can hold up the booklet's QR code to your webcam and a cartoon version of the band comes alive right before your eyes. Also, on the full fold out portion of the booklet where the band members faces are, you can place your smartphones over the QR codes and watch them actually sing the song in realtime!</p>
<p><a href="http://www.soulcakecreative.com/2011/11/06/augmented-reality-music-packaging/jive_talk_augmented_reality_01/" rel="attachment wp-att-586"><img class="aligncenter size-full wp-image-586" title="Jive_Talk_Augmented_Reality_01" src="http://www.soulcakecreative.com/wp-content/uploads/Jive_Talk_Augmented_Reality_01.jpg" alt="" width="524" height="300" /></a><a href="http://www.soulcakecreative.com/2011/11/06/augmented-reality-music-packaging/jive_talk_augmented_reality_02/" rel="attachment wp-att-587"><img class="aligncenter size-full wp-image-587" title="Jive_Talk_Augmented_Reality_02" src="http://www.soulcakecreative.com/wp-content/uploads/Jive_Talk_Augmented_Reality_02.jpg" alt="" width="524" height="300" /></a></p>
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