AT&T wireless invited Soulcake to evaluate customers’ in-store experiences in an effort to design an inviting new touch point. The company wanted a device capable of encouraging traffic flow, adapting to disparate environments, and leaving a positive impression in customers’ minds, all while easing demands on employees. AT&T created the perfect opportunity for Soulcake to harness its depth of experience, diverse disciplines and aesthetically pleasing approach. The result is a kiosk that feels as futuristic as it looks.