Soulcake is known to supply a large juicy syringe of "Brand Botox" to the forehead of tiring, overworked brands. Often we'll expose ourselves to a 3 day challenge to reinvent a brand. This time it was partner and designer, Dane Storrusten, with the Minnesota Vikings NFL football team. Two reasons; he's a HUGE Vikings fans, and what better mascot to work with than an angry, savage warrior lusting for destruction? We set out to give the character a much more aggressive energy that references the historic Norse Viking roots and evolve away from the rather cartoonish Thor/comic book persona. Goodbye purple, it's been real.

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